Poolhouse is home to the beloved Dogbook, Catbook, and Horsebook Apps. We just launched the fastest growing dog site in the world: 3MillionDogs.com.

Geoffrey B. Roche, Co-Founder

Born and raised in Toronto, Geoffrey Roche began his advertising career as a Zippo salesman. In 1978, he left Canada to work in the U.S. for the likes of Chiat Day New York, and Seattle and Hal Riney & Partners in San Francisco. After numerous awards including two Kelly's, he headed home.

In 1991, Geoffrey B. Roche & Partners was launched. After winning Agency of the Year the second most times of any agency in the country, and having never missed the top 10, Lowe Roche was named Agency of the Decade in 2000.

Geoffrey and the Agency won over 1,500 awards with Cannes Gold Lions (including three in one year), One Show golds and even a German Effie (Holy Shiza)! In June 2007, Geoffrey started Dogbook and Catbook with his son Alexandre and left the Agency to work full time at Poolhouse in August 2011.

In 2012, Geoffrey and Alexandre began work on a new venture in the Fashion area. It is set to launch in Spring 2013. Geoffrey has also started thereisashadow.org, a joint venture with Ian Saville, legendary founder of Cossette Toronto.

Alexandre Roche (Co-Founder), Lead Developer at ChaudChaud.com

Alexandre built and designed Dogbook in the summer of 2007. He was then hired by Facebook in California, where he worked for 4 1/2 years as a Product Designer. His last project was leading the team on the development of the "Listen in" feature. The L.A Times called it a "modern day twist on the days when friends got together to take turns playing music for each other".

He left Facebook in the spring of 2012 and moved to New York to start a new venture with his father, Geoffrey, called ChaudChaud.com, a fashion based site that is expected to launch in the Spring of 2013.